Marketing your business can be overwhelming. It feels like there’s so much you’re
“supposed” to do, but it all takes time, and sometimes if seems you get nothing in
return.
But here’s the secret: the Power of Three. When your blog, social media and email
marketing work together in harmony, you create a hugely powerful foundation for
your marketing - which is surprisingly easy to manage each month.
And they don’t just make your life easier - they also help your audience hear your
message loudly, clearly and consistently; essential for securing those sales.
Let’s think of your monthly communications as a film – you put it out there each
month to tell a story for you, entertain and engage people who want to know more.
Every blockbuster must have three key elements, working together to make it a
success – and your monthly movie needs all three of them too…
1. Your Blog: The Main Plot
Your blog is where your expertise, storytelling and solutions live. Having an active
blog has so many benefits, from your ranking within search engines and your SEO,
to forging those personal connections that buyers are looking to make with you – so it’s a must-have part of your regular marketing strategy.
Your blog post sets the scene for the story you’re telling this month – it’s the main
plot of the movie. It’s the expertise you’re sharing, the product or service you want to promote, or the insight into why you love what you do. Your social media and email marketing can take their lead from it. Once you’ve got your monthly blog post sorted, it’s not just content for your website - it’s material to feed into social media posts and email newsletters, and it’s the anchor for that polished, consistent messaging you’re putting out there.
2. Social Media: The Trailer
This is your movie’s trailer – it draws people in with it’s light-touch, short form posts about the main plot that’s easy to consume for your readers. It convinces them to visit your blog and read more. Share the link, reuse some of the content, and crystallise some of the tips and expertise you’ve put in the post into a series of posts for the month, so it’s all on the same theme.
But a great movie also has sub-plots and supporting characters that make the story richer and more interesting, and this is where your social media is the star. Around the posts about your main theme, you can talk about other things that make up your business – feature parts of your day in your Stories, throw in a reel or two about a customer you’ve helped.
Use your social media to promote the main theme, and enrich it with other posts that complement it - essential for variety, interest and sustaining the main plot of the film.
3. Email Marketing: The VIP Red Carpet
Your email list is your direct line to people who already care about what you do, and it’s your strongest tool for turning that interest into action and sales. Your email list are your VIPs – so give them some real value, as well as making them the first to see the movie each month.
There’s got to be a good reason to open your emails, so make sure they give your
VIPs access to your expertise – whether that’s through expert information and tips, or early access to offers and events. And each month, some of the contents can link back to your blog’s theme.
The Power of Three
Imagine trying to run a marketing campaign with just one of these elements.
Your blog alone won’t reach your audience. Social media without a blog can feel shallow. And email marketing without fresh content gets stale.
When you bring them together, you get a seamless cycle:
Your blog provides the substance.
Social media spreads the word, and adds to the substance of the theme with
some variety.
Email marketing opens the door for your VIPs and builds those connections.
When they work together, these three foundations create a consistent, engaging
experience for your audience. That’s how you turn monthly marketing into results – that’s the Power of Three. When your blog, social media, and emails work together, your marketing works better. It’s as simple as that.
Ready to Find Your Power of Three?
Come and join us on 31 January 2025
We’re running a workshop to take you through the practical steps of planning a blog post, social media posts, and structuring your email marketing – so that you can make the Power of Three work for you, each and every month.
We have an Early Bird offer for this full day of access to our respective expertise –
but you’ll have to be quick!
Book before 31 December to bag your ticket for just £149. From 1 January, the price goes up to £199 – so don’t wait!
Date: Friday 31st January 2025
Time: 9.30am-4.30pm
Venue: MK:U Innovation Hub. Milton Keynes
From the pen of Guest Writer Rebecca Chamberlain (RLC Words)
Comments